User experience (UX) is not just about usability — it’s about feeling.The best designs don’t simply guide users; they connect with them emotionally. Whether it’s joy, trust, curiosity, or surprise,...
“UX leader transforming digital experiences—from the early web to today’s AI-driven interfaces.”
And...I truly enjoy what I do.
I’ve grown through roles as a Designer, Service Designer, Product Designer, Manager, and now as a Head of Design / Design Director—shaping experiences across the full spectrum of design. I specialize in turning complex problems into simple, human-centered solutions that connect people and businesses. As a leader, I guide teams, inspire creativity, and build a culture of collaboration. By blending design thinking with modern AI tools, I streamline workflows, spark innovation, and deliver digital experiences that truly make an impact.
KEY CAPABILITIES
Blend of leadership, strategic vision, and deep expertise in user experience design
USER-CENTERED DESIGN
I design not just products but complete service ecosystems—ensuring every touchpoint, from digital platforms to real-world interactions, works seamlessly to create lasting value.
DESIGN LEADERSHIP & DIRECTION
As a Head of Design, I set the vision, guide teams, and align design with business strategy. I build cultures where creativity thrives, innovation grows, and collaboration drives impact.
PRODUCT EXPERIENCE & STRATEGY
I shape experiences that balance user needs with business goals. By connecting insights to execution, I ensure products deliver intuitive interactions and measurable success.
SYSTEMS AND SCALABILITY
I architect design systems and workflows that scale across teams and platforms. This brings efficiency, consistency, and clarity to large, fast-moving organizations.
AI-ENHANCED DESIGN PRACTICE
I leverage modern AI to accelerate design—automating routine tasks, predicting user behavior, and enabling smarter, faster decision-making at scale.
COLLOBORATION & MENTORSHIP
I lead with empathy and clarity—mentoring designers, collaborating with engineers, and partnering with business leaders to drive shared outcomes.
SERVICE ENGINEERING MINDSET
I approach design with an engineering lens—bridging front-end user experience with backend processes and technology to ensure services are practical, scalable, and reliable.
INNOVATION AND FUTURE READINESS
I constantly explore emerging technologies and methods. By blending design thinking with forward-looking innovation, I help teams stay ahead of change and shape future-ready experiences.
PROFESSIONAL TRAITS
Establishing Excellence by Knowledge and Honesty
- Passionate and Obsessed with Details
- Problem Solver and Team Player
- Understanding the Difference Between Decorative and Effective Design
- Self-Motivated Without Layers of People In-Between
- Empathetic Leader
- Strategic Planner
- Adaptable and Resilient
PROFESSIONAL SKILLS & TRAITS
From Insight to Handover..
I transform user insights into actionable design strategies, guiding the UX process from research to final handoff with clarity and impact. By combining design thinking with the right tools—prototyping, design systems, and AI-assisted workflows—I craft solutions that align user needs with business goals, delivering seamless experiences that are development-ready.
Experience, Tools & Expertise
With extensive experience in a wide range of industry-standard tools, I am proficient in:
UX & UI and Others
User Research
Info.architecture,
Interaction design,
Usability testing,
Wireframes, competitive analysis,
Heuristic analysis,
Visual design,
Prototyping, Motion Graphics,
Video creation,
Professional Presentations,
Logo Designs,
Print Media,
Digital Markeing
DESIGN TOOLS
Adobe Suite, Figma,Sketch, InVision, Axure RP, Whimsical
ANALYTICS TOOLS
Google Analytics,Google Search Console
VERSION CONTROL, HANDOFF TOOLS & COLLABORATION TOOLS
Abstract, Figma, Mural
EXPERTISE
Web Sites & Applications
Mobile Apps
Presentations
Print Media
Logo Design
News Letters & Emails
SEO, Digital Marketing
AI Tools
Lovvable
bolt.new
UXPilot
readdy.ai
Relume.ai
DESIGN PHILOSOPHY
Using Human-Centered Design to Create Meaningful Experiences
People First
Clarity is power. I focus on reducing complexity, making products effortless to use while keeping them purposeful, elegant, and aligned with business goals.
Simplicity Matters
Clarity is power. I focus on reducing complexity, making products effortless to use while keeping them purposeful, elegant, and aligned with business goals.
Shaping Tomorrow
Design is a driver of change. By blending creativity with emerging technologies like AI, I aim to create future-ready solutions that inspire, scale, and make a lasting impact.
WORK
My Recent and Past Accomplishments

TruePerson
Trueperson is a mobile and web app that connects communities with job opportunities, empowering people to grow together. A trusted platform for networking, hiring, and career building.

MyHeal
Designed a unified digital healthcare ecosystem connecting doctors, clinics, and patients.
MyHeal
End-to-end design for a multi-role healthcare ecosystem enabling smooth interaction between doctors, clinics, and patients through a unified digital platform.

Digital Ads
Designed a unified digital healthcare ecoDesign impactful online ads driving engagement and visibility.
Digital Ads
Create and manage online ads that promote brands and campaigns across web and mobile platforms, driving visibility and engagement through impactful visuals.
What People Say
LATEST ARTICLES
Insights and ideas you don’t want to miss!
Design Psychology in Social Ads: Colors, Contrast, and
In the crowded world of social media, where every scroll brings a new post or ad, design psychology becomes a secret weapon. Understanding how color, contrast, and visual balance influence...
How Good Design Boosts Social Media Ad Performance
In a crowded digital world, your ad gets just a few seconds to make an impression. While targeting and copy matter, design is often the deciding factor between a scroll...
LET'S CONNECT
Let’s collaborate and create impactful experiences together








